Team

Andrei Stas, MCIM – founder and managing partner, leader of marketing practice

Andrei Stas is graduated from Moscow State University (History Department). Since 1995 Andrei has been working in the area of marketing and branding. He has commenced his career as brand manager in MARS and NESTLE and then moved to Russian Wine and Spirits Company where he was in position of Marketing VP managing wide portfolio of international and domestic brands. Since 1999 Andrei has been chairman in a2z marketing and managed more than 50 engagements for clients in FMCG, telecommunication and airlines sectors.

In 2001-2005 he edited the Russian Journal of Brand Management. Andrei is distinguished author in business and marketing media. He comments on marketing subjects for Vedomosti and Kommersant dailies. He is welcomed speaker at professional conferences and seminars. Andrei is also guest lecturer at Higher School of Economics in Moscow.

Andrei Stas also serves as board director of Technologies Publishers House. Since 2001 – Full Member of the Chartered Institute of Marketing.

Fluently speaks English and French.

Oleg Fomenko — partner, head of London office, leader of stategic development practice

Oleg is graduated from State Management Academy in Moscow.

In 2000-2004 he has been project manager in London based Boston Consulting Group. Before joining BCG Oleg worked in marketing and business development in PepsiCo, Mars and Coca-Cola in Russia and Austria.

Oleg concentrates his efforts on increasing effectiveness of sales and distribution, organizational development and remuneration systems.

Robin Joy, FCIM, MBA — partner

Previously Robin spent long time with Gallaher International particularly as Managing Director – Europe.

Since 1986 Robin advised many companies including LVMH, Polmos, Seagram’s, Karelia Tobacco, etc. He is the Fellow of the Chartered Institute of Marketing. He is specialized in strategic planning and marketing. Robin is also one of directors of David Taylor Design Company (London)